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Nowadays, there is a competitive global marketplace out there, and startups face the unique challenge of scaling while catching the attention of international clients. Many startups initially focus on building a solid product, being noticed and attracting investors. However, professional translation is one crucial factor often overlooked in the early stages. From the start, startups should recognize the importance of effectively communicating with a global audience. Language barriers can significantly hinder growth, and an inconsistent or unprofessional message may limit your expansion opportunities. This is where a professional translation company like De La Torre Traducciones can make the difference, ensuring your message is accurately and effectively conveyed in the target language. If you are launching a startup and wondering why you should invest in professional translation from the start, here are some reasons why translation plays a key role in your growth strategy: Attract international investors with clear, consistent communication For any startup looking to scale, attracting investors is one of the most important first steps. However, investors are often located in different countries and may not speak the same language. To capture the attention of international investors, you need professional translation services to ensure that your pitch decks, presentations, and communications are clear and make sense in all languages. Simply translating words is not enough. Cultural nuances and expectations vary from country to country. A professional translation company will help you adapt your message for different markets, maintaining the right tone, style, and focus for each region. This is

The translation industry has changed a lot in the last few years. There is a boom in the digital world and Artificial Intelligence, so professionals have adapted to these changes and developed new skills. So the first translators specialising in SEO translation have emerged… but what is an SEO translator? Why should you work with a translator who knows how to create optimised texts for organic search results on Google? If you have a multilingual website, calling an SEO translator will be an excellent choice for your international growth strategy and will help you save money on advertising costs. Let’s see why. What does an SEO translator do? SEO translators translate texts to make them more appealing to search engines like Google. These translation professionals translate website texts, adapting them for the target market. The final text should be culturally relevant and include the right keywords because content that ranks well in Google in the UK will not necessarily rank well in Spain. Therefore, translating is the main part of the process but choosing the right keywords and adapting cultural references is the key to creating an optimised translation and communicating better with your clients. Let’s see an example: Imagine you have a website and sell products online. Your site ranks well on Google and many customers trust it in the UK. You decide to expand your business to the Spanish market and delegate the translation of texts to a professional. Unfortunately, if this person does not take SEO principles into account, the Spanish version